Brandon University business students ready to tackle your real-world challenges

If you run or own a business then you know you’re faced with plenty of challenges to handle every day. From increasing sales, to hiring and expanding, to marketing or investing in new equipment, answering these questions is critical to driving success.

Now, Brandon University (BU) business students are ready to take their lessons out of the textbook and put them into practice on your behalf. They can help you answer some of those questions, at no cost, as part of a final project.

“These are final-year students who have already taken marketing, human resources and accounting courses; they are very focused on solving real business problems and being creative in tackling issues from a small-business perspective,” said Michael Malazdrewicz, Associate Professor in Business Administration at BU.

Malazdrewicz says that previous years have repeatedly shown the value of student work to local businesses, and many owners and managers come back to his classes in subsequent years, looking for insight and actionable plans on new challenges.

This year, however, he has one of the largest business classes graduating yet — and that means there are several open slots.

“Students choose a project that speaks to them, allowing them to deal with an issue that they want to work on, so right away business owners are in good shape — the students want to help,” Malazdrewicz said. “Business owners will receive a formal presentation and full documentation of the proposal, something that would normally cost thousands of dollars from a consultant.”

Business proposals should be submitted to Professor Malazdrewicz as soon as possible as students will pick their chosen projects in February. Anyone interested is welcome to call or email him to find out more about submitting. He can be reached at 204.727.9610 or MikeM@BrandonU.ca.

Students will work closely with each business to understand the specifics of each situation and to come up with a solution that fits the local market. Businesses will receive their presentations by the end of term, around early April.

“These projects are worth a substantial amount of each student’s course grade,” Malazdrewicz said. “They’re very well prepared to tackle any business issue, and very motivated to do a good job. Throw us your toughest challenges.”

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