Brandon University to host Digital Strategies for Musicians conference

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Next week’s Digital Strategies for Musicians conference at Brandon University will include two free evening presentations that are open to the public. Sponsored by BU’s Institute for Research in Music and Community (IRMC), with support from the new Digital Strategy Fund at the Canada Council for the Arts, the conference is designed to assist musicians in better connecting with their audiences.

“We are very excited to offer local musicians this opportunity to dive into the digital world,” said Institute Director T. Patrick Carrabré.

The conference will kick off with a presentation by guest speakers Adrian Fung and Michael Morreale. “The Authenticity of Digital: Creative Impact for the 21st Century” will cover issues related to the impact of digital technology on musicians and how to develop an appropriate digital strategy. This keynote address, which is free and open to the public, will take place on Wednesday, May 2nd at 7:30 p.m. in room 1-57 of the School of Music.

Adrian Fung has been featured in Fortune magazine among the Best and Brightest Executive MBAs and as one of Musical America’s 30 Innovators of the Year. He is also a celebrated cellist and Associate Dean at University of Oklahoma’s Weitzenhoffer Family College of Fine Arts. Michael Morreale is Director of Digital Content for Toronto Symphony Orchestra. He is also a digital producer and classical music advocate, whose work has been featured in The Guardian, CBC, Maclean’s Magazine, WQXR, The Globe and Mail, CTV News, The New Classical FM, Musical Toronto and more.

The following evening, on Thursday, May 3, Elise Roller from Manitoba Music will also offer a free public session at 7 p.m., entitled “Introduction to the Music Business.”

The Conference workshops will take place on Thursday, May 3 and Friday May 4 in the School of Music at Brandon University, and will cover topics like gear, maintaining a digital presence, funding, and digital strategies. Other presenters will include: Stephen Carroll (Manitoba Film and Music), Graham Street and Malena Gonzalez (Interactive Media Arts, Assiniboine Community College), as well as T. Patrick Carrabré, Scott Howarth and Megumi Masaki (IRMC, Brandon University).

The IRMC is partnering with Manitoba Music, Assiniboine Community College and Manitoba, Film and Music to present this series of workshops, presentations and round table discussions related to developing artist websites, social media strategies, production of viral videos, promotion, distribution and project funding.

All sessions will take place in the School of Music, Brandon University. Full conference details available


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