Brandon University Wins National Award for Branding

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BRANDON, MB – Brandon University (BU) has won a Silver PRIX D’EXCELLENCE award, in the Best Institutional Branding category, at the Canadian Council for Advancement of Education (CCAE) Conference in Montreal, QC.

Alex Beshara (right) accepts award on behalf of BU.

The PRIX D’EXCELLENCE is the annual awards program of the CCAE, recognizing outstanding achievements in communications and marketing, alumni relations, fundraising, external relations and student recruitment. BU’s award was in recognition of their submission, “Brandon University: A New Visual Identity”, which highlighted its recent rebrand.

“To have BU’s rebrand awarded among all the brilliant work across Canadian universities and colleges is extremely gratifying,” said Alex Beshara, BU Communications Officer and project lead.

“We’re excited about the award, but also about the future as we know we’re just getting started in terms of creative communications. Our best is yet to come.”

Over the course of 10 months, a communications audit, stakeholder surveys, cross‐sectional consultation groups, continuous internal dialogue, and external consultancy led to an institution‐wide brand overhaul at BU. Launched in late October 2014, the new visual identity was rolled out over the course of the 2014/15 academic year, but continues to evolve and expand.

“Brandon University winning a national award for branding represents the leadership and innovation of staff and faculty in contributing to the prominence and excellence of the University,” said Dr. Gervan Fearon, President & Vice-Chancellor. “Indeed, our staff and faculty are placing great emphasis on building outstanding programs and learning experiences for our students – this is all part of our brand.”

The two other recipients in the category were the University of Calgary for “Master Identity System Refresh” and the University of Ottawa for “uOttawa Brand and Awareness Campaign”.

Brandon University, founded in 1899, promotes excellence in teaching, research, and scholarship; educating students so that they can make a meaningful difference as engaged citizens and leaders.



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